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Names are powerful. A name can be an imperative personal asset. It is about identity and reputation. A name also embodies the personality of the holder. Names can create a movement or break one, represent a value or take one down. A person may want to protect their name, especially when a name reaches a […]
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Over 6 million years, nature procured some simple single-celled organisms into complex ones that can carry out complicated tasks. Every species has embodied smarts. The design of our physical being corresponds to the tasks that we can perform. These smarts enabled various species to survive in often challenging environments. This raised some questions for a […]
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A trade mark is a sign that distinguishes your business from others in the market. It can be in the form of word, logo, or even a tagline! Distinctiveness is a condition of registration. An application must be rejected if the trade mark is not capable of distinguishing the applicant’s goods or services from the […]
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A trade mark protects your brand and distinguishes your product or services from competitors. It is important to understand how a trade mark can protect your business and how to apply for one. What is a trade mark? A trade mark which is sometimes called a brand is used to signify that products or services […]
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Ubisoft is now one of the biggest gaming companies globally. They are known for developing and publishing entertaining and highly detailed games across different genres. Their franchise includes much anticipated games such as Assassin’s Creed, Far Cry, For Honor, Prince of Persia, and Tom Clancy’s. The company’s most popular game was the Assassin’s Creed video […]
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Food is an essential commodity and is the body’s central fuel source. Consequently, food plays a significant role in driving the economy. In Australia alone, the food and beverage industry accounted for more than 30%, or $113 billion, of Australia’s manufacturing output in 2021. And this number keeps on growing. The need for innovation remains […]
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The headlines blew wide when Elon Musk acquired Twitter last October 27, 2022. Musk spent $44 billion on the company. Musk predicted that Twitter would bring in $1.2 billion in payment revenue by 2028. However, at the moment, recouping the $44 billion is his primary goal. Twitter is a mainstream social media platform, and, like […]
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Among the most significant advancements is the innovation of facial recognition technology. More than three in four Australians are unaware that businesses are capturing their faceprint. According to research by Choice, Australia’s leading consumer advocacy group, Bunnings, Kmart, and The Good Guys are the conglomerates that apply this technology for security purposes. This finding was […]
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China of late has been keen on legislating new laws and regulations pertaining to data privacy and security. Two laws on Critical Information Infrastructure and Important Data are directed at handling data national security and/or public interest. The introduced laws give data subjects new rights and protections and includes stringent penalties. Data Security Law The […]
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An issue with AI systems used as a security system is an inherent predilection towards bias. Many studies have shown that algorithmic system training inevitably leads to data prejudice. After all, there’s no perfect algorithmic pedagogy that encompasses all traits across demographics. Moreover, reliance on AI undermines criminal evidence-based investigations that can lead not only […]
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