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A Trade Mark is a valuable Business Asset Your brand name or image is your most valuable business asset. It is a critical and valuable asset irrespective of the size of your business. The identity of your goods and services is worth protecting. A registered trade mark gives you the exclusive legal right to use, […]
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Original Work and Causal Connection for Copyright Law to apply To attract copyright protection, a work must be ‘original’ in the sense that it originates from the creator and is not copied from another person’s work. There must also be a connection between the work in which copyright subsists and the alleged infringing work. If […]
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Why you need a Registered Trade Mark There are very good reasons to obtain trade mark protection for your brand. Not the least of these is that a registered trade mark is a valid defence to allegations of trade mark infringement. Many small businesses take risks that would otherwise not have cost a lot to avoid. […]
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There is one thing stronger than all the armies in the world, and that is an idea whose time has come. – Victor Hugo The most powerful ideas are accelerating changes in markets in a way that has never been seen before. The two great forces of our era driving progress are technology and globalisation. […]
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Digital Evolution As the Internet evolves and businesses become increasingly digital, every business needs to consider how intellectual property rights impact their business from how to protect their own IP and also not to risk infringing the rights of others. The globalisation of markets is at hand where people and cultures are being integrated into […]
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What is Intellectual Property? Intellectual property is an area of the law that deals with patents, trademarks, designs, copyright and trade secrets. Lawyers that specialise in this field are trained to advise you on how to protect your intellectual property assets such as novels, scientific or business inventions, designs, new technology, computer programs or a […]
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Technology Lawyers that can help with IT Agreements A good technology agreement is written in plain English. It should properly define the expectations of the parties as to service type and quality by clearly setting out responsibilities and level of performance required. There are four principal types of IT Agreements. Firstly, Software Licence Agreements and […]
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Copyright Law in Australia If you have written a work that is protected under copyright law, there are certain rights that only you as the author of the work are allowed to do with that work. This is called a bundle of exclusive rights. In the case of a literary, dramatic or musical work, to […]
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It is not easy to select the perfect trade mark name for a new business. It can be a long, frustrating and deflating process. It is easy to get attached to a name which you believe is exactly the right fit for your brand but there is work to do before you make the big […]
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You have spent a month of Sundays creating a great new design for your product. How do you protect your investment in time and money from all the copiers? The answer may be a design registration if the look or visual appearance of your product gives your business a competitive advantage. Protects the “look” of […]
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