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An online marketplace can be operated through an app or e-commerce site where people can meet for the supply and purchase of products and services. This applies when you as the marketplace operator offer a marketplace in one convenient place for introducing sellers and buyers who use your website or app as a marketing service. […]
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An app is a type of software for a mobile device and is primarily functionality driven. It runs on the device itself and is downloaded and installed, typically from an app marketplace such as the Apple App Store or Android’s Google Play Store. App Terms sets out the rights and obligations of the users of […]
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A Trade Mark is a valuable Business Asset Your brand name or image is your most valuable business asset. It is a critical and valuable asset irrespective of the size of your business. The identity of your goods and services is worth protecting. A registered trade mark gives you the exclusive legal right to use, […]
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Bringing together women across all industries to share their personal experiences and insights Elements of courage • Cultivating courage • Finding and developing your unique voice • Understanding the role of boundaries • The hidden value of not doing it alone Key concepts of personal leadership • Values as a way of being • Developing […]
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The protection of your intellectual property can be easily overlooked due to its intangible nature. It is essential to protect the value in your intellectual capital, recognised by some of the world’s biggest companies as their most important asset. So, let’s explore the ways in which businesses in Sydney can protect their hard-earned goodwill and […]
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Why you need a Registered Trade Mark There are very good reasons to obtain trade mark protection for your brand. Not the least of these is that a registered trade mark is a valid defence to allegations of trade mark infringement. Many small businesses take risks that would otherwise not have cost a lot to avoid. […]
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There is one thing stronger than all the armies in the world, and that is an idea whose time has come. – Victor Hugo The most powerful ideas are accelerating changes in markets in a way that has never been seen before. The two great forces of our era driving progress are technology and globalisation. […]
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Interactive Advertising and Technology Conference and Exhibition, Sydney The term Ad Tech is short for advertising technology. The term broadly refers to technologies, software and services for delivering and controlling advertising using analytics and digital tools. It refers to a disruptive force representing a breakthrough in accelerating change to improve the advertising of products and […]
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Digital Evolution As the Internet evolves and businesses become increasingly digital, every business needs to consider how intellectual property rights impact their business from how to protect their own IP and also not to risk infringing the rights of others. The globalisation of markets is at hand where people and cultures are being integrated into […]
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What is Intellectual Property? Intellectual property is an area of the law that deals with patents, trademarks, designs, copyright and trade secrets. Lawyers that specialise in this field are trained to advise you on how to protect your intellectual property assets such as novels, scientific or business inventions, designs, new technology, computer programs or a […]
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